Red Sand Project

Red Sand Project2018-05-05T11:08:03+00:00

Lend Your Voice

The Red Sand Project is an activist artwork by Molly Gochman that raises awareness of the vulnerabilities that lead to human trafficking, modern-day slavery.

Red Sand

Overlooked people – refugees, immigrants, girls and others – are most at risk of being enslaved, spending their lives being exploited for the profit of others. The Project hopes to recognize the most marginalized people in our communities – those who fall through the metaphoric cracks – by inviting people to fill sidewalk cracks with red sand and document their sidewalk transformations on social media using #RedSandProject.

Since its launch in 2014, Red Sand Project sidewalk interventions and convenings have taken pace in all 50 United States and throughout the world. Students, activists and even celebrities have participated by hosting film screenings, panel discussions, sidewalk installations and posting their work on social media. The more people who join the Project, the great collective impact we will have!
More information can be found at and on Twitter | Facebook | Instagram @RedSandProject.campaign to connect and take action against human trafficking.

To recognize people that are often overlooked, marginalized, and that have “fallen through the cracks.” the movement encourages people to find and fill sidewalk cracks with red sand and then document this action of solidarity on social media with the hashtag #RedSandProject.

This simple act may seem too small to make an actual difference, but it is not. Every step taken to raise awareness against human trafficking is a way to give a voice to the voiceless victims of modern-day slavery. This movement has taken place in all 50 states of the US and around the world, so join today!

Are you interested in hostingholding a Red Sand Project event in your community or on your campus?
If you’re in the Atlanta area, please contact us at to get started. For events outside of the Atlanta area, contact info(at)

More information can be found at and on Twitter | Facebook | Instagram @RedSandProject.campaign to connect and take action against

We look forward to working with you to organize and advocate for the end of human trafficking.

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