1

Identify Your Core Group

Reach out to your friends to identify members of your core group.

  • These are people you can rely on to get things rolling.
  • Ideally, you’ll want at least 3-5 people as the group’s core.
  • If you can’t find friends who are interested, talk to professors with relevant interests (political science, policy, human rights, sociology, social work, etc.) for suggestions about students who might be interested.
  • Try to get students with staggered graduation dates, so that your organization sustains itself when students graduate.
2

Focus and Shape the Group Identity

People are attracted to groups with a clear focus and achievable aims. Speak with your core group to find a clear mission that the group can passionately unite behind. Craft a mission statement and a relevant group name.

  • Factors to consider when determining mission:
    • What are important issues to your community? What industries and potential forms of trafficking are most prevalent in your area?
    • What are other student groups working on? Ideally, you won’t be duplicating any existing efforts.
    • How can your group work with local and/or national anti-trafficking organizations?
3

Assess Resources

  • School Registration
    • Official registration with a school is not a requirement for partnership with the IHTI.
    • Consider the advantages and disadvantages of registering with the college/university.
      • Will registering with the school provide your group with money to fund activities?
      • Will it allow you to promote your group more effectively?
      • Will registering with the school limit your ability to challenge the school to act more ethically?
  • Needs:
    • Based on your mission, what do you need to accomplish your goals? Time, money, specific skills, space to meet, transportation?
    • Identify gaps and create a strategy to fill those gaps.
  • Assets: What do you have already?
    • Inventory your assets
    • Create a plan for effective use
4

Create Recruitment Materials and Strategy

  • Design and print a half-page hand-out
    • Make sure it explains concisely and compellingly what your group aims to do.
  • Work on your elevator speech
    • In less than two minutes, explain who you are, what you aim to accomplish, what you can offer volunteers, and how volunteers can contribute to your organization.
    • Practice this with your current members.
  • Decide what kinds of volunteers your group needs.
    • People with computer skills
    • People with experience in human rights
    • People with wide networks
  • Create a plan for targeted and general recruitment.
    • Targeted:
      • Based on the group’s needs, look for potential members that may fulfill those needs and actively recruit them.
      • Tap existing networks – religious groups, international students, fraternities and sororities, honors clubs, LGBTQ groups, Immigrant rights groups, and other clubs or networks.
      • Tap your friend network: cajole, encourage, guilt, bribe – get them in the door.
    • General:
      • Tabling: set up a table with materials, candy, and friendly members to pitch to people in the college/university common space.
      • Social media: create a page on Facebook for people interested in learning more. Post on class/school pages.
      • In-class announcements: ask permission from professors with relevant subjects if you can make a quick two minute pitch to their classes.
      • Posters: go retro and hang up posters around campus. Make it eye-catching and informative, provide relevant details.
5

Execute Recruitment Strategy

  • Make sure you’re ready.
    • When you launch your recruitment campaign, you need to make sure you have something lined up for people to do/attend so that you don’t lose momentum.
  • Provide concrete ways that people can get involved right away.
    • Plan to have an informational session a few days after tabling.
    • Have a regular meeting (ideally weekly) scheduled so that people can start attending.
    • Schedule monthly events. This can include inviting speakers, holding trainings, or hosting a film screening.
  • Make sure your events are accessible.
    • This is probably the most overlooked aspect of membership.
    • Assign able and committed members to provide transportation to those who have difficulty making meetings and projects outside of traditional hours.
  • Define club structure
    • People like to know where they fit in, and it’s important that new members feel needed and useful.
    • Allow all members to be present at committee meetings and other events –  you need their participation.
6

Maintaining Participation

  • As a general member your organization will need to participate in one IHTI training or event each year (in-person or remotely).
    • It is important student organizations stay up-to-date with the initiatives of the IHTI.
  • Semi-Annual reporting to the IHTI
    • We like to know how your organization is doing.
    • The semi-annual report keeps us informed on how your organization’s membership is growing, displays the activities you host, and allows us to better help your organization.